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Permanent Life Insurance

Lock in Protection with a Permanent Life Insurance Policy Today

When it comes to any type of life insurance, the sooner you’re covered, the better. With a permanent life insurance policy, starting early in life means more affordable rates and more time for your policy to build cash value.

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Get a Lifetime of Coverage with Permanent Life Insurance

Find Certainty and Security in a Permanent Life Policy

Permanent life insurance is an umbrella term for a pool of life insurance policies that share two main characteristics: lifelong coverage and the ability to build cash value, tax-free. While permanent life policies are usually more expensive than term life insurance, they're also more flexible and the policy’s savings vehicle can eventually make a permanent life policy self-sustaining (meaning your premiums are fully covered) in the long term.

A permanent life insurance policy is a good option for you if:

  • You are between the ages of 18 and 65
  • You are looking for coverage that doesn't expire
  • You want to build tax-sheltered cash value within your life insurance policy

Benefits of Permanent Life Insurance

No Medical Permanent Life Insurance Options

There are many different types of permanent life insurance – including guaranteed issue, indexed universal, and whole life – each with its own qualification requirements and policy benefits. At Principled Life, we've removed the biggest hurdle to applying for permanent life insurance: the medical exam. We will never ask you to see a doctor or undergo medical tests to be approved for the best permanent life insurance policy for you and your family.

Guaranteed Death Benefit

Planning for your family's future after you're gone can be... uncomfortable, to say the least. No one wants to think about difficult things, but we do it because we love our families and want what's best for them, no matter what. Thankfully, in a world filled with uncertainties, one thing that's guaranteed is the lump sum death benefit your beneficiaries will receive from your permanent life insurance policy.

Builds Cash Value Over Time

As with any other type of life insurance, permanent life policies require a regular premium payment (usually monthly) to keep the policy in good standing. Permanent life policies, however, take a portion of each premium payment and put it into a savings or investment vehicle, called cash value. These funds typically earn interest or investment gains, all of which are tax-free. Eventually, you can use this cash value to borrow against for non-insurance-related financial needs or use the funds to pay premiums, making your policy self-sustaining.

Term vs Permanent Life Insurance

Term Life InsurancePermanent Life Insurance
Period10 - 30 YearsEntire Life
CostLower PremiumsHigher Premiums
Coverage ReliabilityRenewal Can Be DeniedPermanent
Cash ValueNoneSavings / Investment Vehicle

Permanent coverage equals permanent peace of mind.

Life insurance is more than just a way to protect your family – it's also an investment in your family's future. Let the life insurance experts at Principled Life help you find the best type of permanent life insurance for you and start investing today.

Elizabeth, age 68

Never Married • Retired and Traveling

Elizabeth never married and doesn’t have any children. She had a successful career but is no longer covered by her past employer in retirement and wants her final expenses covered.

Cost
$33/mo
Coverage
$20k
Term
Permanent

Stan, age 77

Married, No Children • Poor Health

Stan and Jill are married with one adult child. Stan is in declining health and is worried about leaving Jill and his daughter with the burden of his end-of-life expenses and medical debts.

Cost
$30/mo
Coverage
$15k
Term
Permanent

Sebastian, age 52

Married with Three Kids • Business Owner

Sebastian owns a roofing business with over 50 employees and spends part of his time on job sites managing his crews. He wants a little extra coverage just in case.

Cost
$90/mo
Coverage
$25k
Term
Permanent

You’ve made it this far… Let’s get this done!

Give us 30 minutes and we’ll find you insurance that fits your life. It’s that simple.

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Permanent Life Insurance FAQs

What is a permanent life insurance policy? Expand

To put it simply, a permanent life insurance policy is any type of life insurance that guarantees a death benefit, has cash value, and does not expire.

How does permanent life insurance work? Expand

Once you’ve signed your policy and paid the initial premium, you’re insured for life – so long as you continue to make timely payments. A portion of each payment goes into your policy’s cash value, which either is in the form of a savings vehicle that earns interest or an investment vehicle. When you die, your beneficiaries will receive a lump sum death benefit and any remaining cash value will be absorbed by your insurer.

Learn more

What is the difference between permanent life insurance and term life? Expand

There are two main differences between permanent life insurance and term life: longevity and cash value. Term life insurance is typically the less expensive option – particularly for younger people – because it expires after 10 to 30 years and does not have any cash value. Permanent life insurance, while more expensive, guarantees a death benefit and has a cash value.

How much permanent life insurance do I need? Expand

Unfortunately, there is no magic number answer to this question. How much life insurance you need will depend entirely on your personal and familial situation. Many insurers use the DIME formula (Debt, Income, Mortgage, Education). Visit this article in our knowledge base for a more detailed look into how much life insurance you might need or give us a call to talk to one of our life insurance advisors.

(888) 835-2904

What is “cash value?” Expand

“Cash value” is the term insurers use for the portion of premium payments that is set aside each month for savings and/or investment. This money grows (albeit slower than other types of investment vehicles) tax-free year after year and can be used or borrowed against during the life of the policy.

How can I use my policy’s cash value? Expand

There are numerous things you can use your permanent life insurance policy’s cash value for, including:

  • Paying off your mortgage
  • Paying for your kids’ education
  • Covering living expenses during retirement
  • Paying your policy’s premiums
Is permanent life insurance worth it? Expand

For most people, the answer to this question is YES! Permanent life insurance isn't the best fit for everyone, however. To find out if permanent life is right for you, talk to one of our experienced life insurance advisors today!

(888) 835-2904

Permanent Life Insurance Options

Guaranteed Issue

A guaranteed issue permanent life insurance policy is just that – 100% guaranteed –  no matter your age or health status.

Guaranteed Issue Life Insurance

Indexed Universal

Safe and reliable, indexed universal life insurance policies build cash value by investing in trusted index funds to grow savings.

Indexed Universal Life Insurance

Whole Life

Simple and straightforward, whole life policies have fixed premiums and fixed death benefits but their cash value grows at lower interest rates.

Whole Life Insurance
salmon-scallop

Finally, Peace of Mind

Rest easy tonight knowing your family is taken care of no matter what. All it takes is a quick call.

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