About Principled Life

As your independent life insurance brokers, our first and last priority is to make sure your family feels safe, secure, and protected under a policy that fits your life.

Aaaaaaand you're covered.

We make life insurance as simple as that.

Navigating the deep, dark waters of life insurance has never been for the faint of heart. From well-meaning but pushy corporate insurance agents to faceless, nameless online applications that leave you with more questions than answers, the hurdles to protecting your family’s future can be downright dehumanizing. It’s no wonder so many people put it off.

For us, life insurance is personal. Principled Life was built on the conviction that everyone deserves the peace of mind life insurance brings, buoyed by the knowledge that there are life insurance plans to fit every family and every budget. The perfect plan is out there – it’s just a matter of finding it for you.

Not your Average Life Insurance Company

Give us 30 minutes and we’ll find insurance that fits your life.

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Family Oriented

Our founder – Todd Horowitz – values his family above all else. Likewise, all of us at Principled Life want to make sure your family is safe, secure, and prepared for all eventualities. The best way to do this? Life insurance.

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Efficiency, Efficiency, Efficiency

We know you’re busy. That’s why we like to talk one-on-one to quickly determine your life insurance needs, get all of the important questions out of the way, and find you the best policy at the best rate that same day.

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Our Mascot is Cellophane

Just kidding… but it could be. We know there’s a negative perception of the insurance industry and our way to change hearts and minds is through full transparency. We promise to provide you with honest advice and your best options – and second opinions are always encouraged.

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We Work for You

Principled Life is an independent life insurance broker – meaning we work for you, not the insurance companies. Our entire system is set up to find the best policy for you. And whether you get insurance from us or somewhere else, we just want to make sure you’re well informed and fully covered.

Our Job Is Pretty Straightforward

We shop the best insurance companies to find the right type of coverage at the best price to fit you and your life.

Learn more about our process

The Ins and Outs of Life Insurance Brokers

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Join Our Team of Expert Life Insurance Brokers

Want to build a career you can stand behind while helping others find peace of mind? Find your place here at Principled Life.

Explore Careers at Principled Life